HomeDigital MarketingA Simple Guide to Google's People Also Search For (PASF)

A Simple Guide to Google’s People Also Search For (PASF)

When you search on Google, sometimes the results might not be exactly what you’re looking for. That’s where “People Also Search For” comes in. It helps you find more accurate information related to your query. For businesses, this feature is a chance to show up on more search results and increase online visibility. To be part of the “People Also Search For” section, you need to optimize your online presence using digital tools and effective techniques. This guide is here to help you master this skill.

Understanding People Also Search For:

Google introduced the People Also Search For feature to show users related thumbnails when they search for a specific keyword. Over time, it evolved into a dedicated box, initially for music-related searches. Now, it displays associated search queries for a particular topic, helping users discover more relevant information. This box appears when you click on a search result and return to Google’s search results page.

How People Also Search for Affects SEO & PPC:

1. Targeting New Keywords:

The feature is a great way to discover new keywords for more traffic. Just enter your main query into the search engine, and check the related queries in the People Also Search For box. These keywords can be used as seed keywords for research, optimizing your ranking.

2. Understanding Search Intent:

By reviewing related queries, marketers can understand what people are looking for. This insight helps optimize content strategies to align with the target audience’s needs, enhancing free SEO for blog posts.

3. Comparing with Competitors:

Use People Also Search For to see how your site’s search results compare to competitors. If a competitor appears for a related query you don’t, it’s a sign to optimize your site for that keyword.

4. Understanding Brand Sentiment:

To gauge public opinion about your brand, enter your brand name and check the related queries in the People Also Search For box. These keywords can guide you in optimizing your website for more relevant search queries.

How People Also Search for Works in Google Search:

Google’s algorithm, called “Related Searches,” powers the People Also Search For feature. It considers factors like the searcher’s location, main inquiry, previous queries, device used, content on the SERP, and the user’s previous search activity.

Why People Also Search For is Important for SEO:

Users might not be aware of all aspects of a topic, making People Also Search For crucial. Monitoring these keywords helps understand your target audience’s interests, and optimizing for them can increase your site’s relevance.

Utilizing People Also Search for SEO:

1. Keyword Research:

Search your main keyword, note the suggestions in People Also Search For, and use them for new searches. Continue this process to gather more keyword options.

2. Explore Ideas for New Content:

Use People Also Search For terms to generate ideas for new content. The related questions can be turned into FAQs, engaging your audience and boosting satisfaction.

Why Tools Are Needed for PASF Keywords:

Tools help in efficient keyword research, providing insights into competitors’ strategies and guiding content decisions. They save time, improve vital metrics, and fetch more specialized search terms.

Tools for Effective PASF Keyword Research:

  • Ubersuggest
  • Keywords Everywhere
  • Moz Keyword Explorer
  • Google Keyword Planner
  • SEMrush
  • Soovle
  • Google Search Console

Tips for Optimizing Content for People Also Search For:

1. On-Page Optimization:

Place PASF keywords in the title, user-friendly URLs, meta descriptions, headers, and image alt text for better rankings.

2. Implementing the FAQ Schema:

Use FAQ schema to enhance your content’s visibility and engagement by providing structured answers to related questions.

3. Understanding Search Intent:

Prioritize understanding the search intent behind PASF keywords to create content that resonates with users.

4. Finding PASF Topics:

Revise existing content or create new content based on PASF keywords. Focus on choosing the right keywords to establish topical authority.

5. Optimize Meta Descriptions and Tags:

Optimize titles, meta descriptions, and tags for PASF keywords to guide search engines and improve SERP rankings.

Managing Duplicate PASF Topics:

1. Use Canonical Tags:

Implement canonical tags to identify original content when covering a single topic on multiple pages.

2. Use Redirects:

Manage duplicate pages with redirects to transfer users from duplicates to the original.

3. Design a Landing Page for All Associated Queries:

Create a single landing page covering all associated queries to minimize duplicate content.


1. What’s a major benefit of PASF for internet users?

PASF allows users to find related topics without typing more queries, making it a faster way to explore related searches on Google.

2. Is PASF available only on Google?

No, PASF is available on various search engines, including Amazon, Bing, Google, and YouTube.

3. How can PASF assist in understanding brand sentiment?

By entering a brand name and examining PASF suggestions, businesses can gather insights into customer sentiment and optimize their websites accordingly.


Optimizing your site for the People Also Search For box requires a mix of creativity and top-notch SEO techniques. If you’re struggling with PASF keywords, professional SEO services can provide the expertise needed. Collaborate with your content team, generate niche-specific ideas, and use the right tools. In a few months, your web pages or blogs could appear in the People Also Search For box, boosting your online visibility.

Additional Resources:



Please enter your comment!
Please enter your name here


Recent Comments